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TESTIMONIALS
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CARL WHITE
FOUNDER | MORTGAGE MARKETING ANIMALS
PALM HARBOR, FL
"My friend Irene has done it again. She came up with the idea of starting the Freedom Club and it solved a big problem for Loan Officers of how to ramp up and scale their business and close more loans while actually working less hours. Now Irene has taken one of the most time consuming things for LO’s to do-train their Loan Partners and she has provided a solution. It is a “hands-on” “live” learning experience that teaches them skills your team needs so your clients and referrals partners only want to work with you. Her training will provide them with scripts, systems, and relationship building skills that will take your team to the next level."
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GREG ATKINS
VORHEES, NEW JERSEY
“I attended the LP “Wow” Training Class in January of 2018, and I was a bit apprehensive at first. I figured I had been in the business just long enough and had learned from enough people what to do that I didn’t think I was going to pick up any new skills or information from this workshop. I went in with an open mind, however, because it was at least a new perspective on things from people I had never met before. And thank god I went in with that open mind, because what an experience it was. I was only around Kevin, Irene and the rest of the class for a day and a half, but I learned more in that day and a half to better MYSELF and OUR BUSINESS than I had learned in nearly two years in the industry. That’s not to belittle the values and skills I’ve learned along the way, that’s just a huge put-over for what Irene & Kevin had to offer! I’m notoriously nervous for cold-calling, especially realtors, but in my conversations with Irene and Kevin, as well as the open dialogues we held in class, I learned so many skills to not only better myself, but better the way I perform, that the first Monday I came into work, I knocked it out of the park, getting five applications in the first two days, as well as getting three coffee appointments for my LO, which was something I hadn’t been able to do just yet. My confidence, thanks to their self-help teachings, has not only helped me in my professional life but my personal life as well. To anybody apprehensive or unsure about attending this workshop, stop it! This is truly career changing, and in some cases even life changing stuff being covered by Irene & Kevin! And the ability to not only create dialogue with peers in the industry, but to find out the issues you’ve had aren’t unique to you help you in ways I can’t even put in to words. Go to this training with an open mind, and I PROMISE YOU you will not be sorry. I, for one, will do whatever it takes to attend any future seminars they have because the information was that valuable! Thanks again Irene & Kevin!”
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ASHLEY GALLOWAY
AUSTIN, TEXAS
"Irene and Kevin Duford’s Loan Partner WOW Training Class was so incredibly useful for me and my Loan Officer-The Eddie Fooshang Team. We have already begun implementing the scripts and checklists given to us during and after the class. I cannot express the peace of mind these amazing resources have given me. The checklists help our team stay crystal clear with communication on each borrower and ensures nothing is left to chance. The scripts we were taught have helped me manage and be proactive about some tricky situations we come across in the industry, such as a borrower who does not send documents in a timely manner. I also learned a lot from the discussions with the other Loan Partners and took home several notes and ideas from them as well! Overall, it was a wonderful experience that left me feeling confident, recharged, and ready to take on the world!"
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HARRY GEOZIANCHASE FINANCIAL CORP.
NORTHRIDGE, CALIFORNIA
NORTHRIDGE, CALIFORNIA
"I have had the great pleasure of working with Irene Duford as my professional business coach for the first 18 months of my coaching with The Freedom Club/Mortgage Marketing Animals.. Meeting Irene in February 2017 greatly changed how we run the office and my personal production. She encouraged me to take control of my business rather than the business controlling me. Truly liberating. In order to accomplish this she directed me on the business structure, overall processes and procedures. I now have a Loan Partner as an integral part of my team. Her input on the overall process greatly improved file flow and client satisfaction.
Irene had one-on-one sessions with each member of my team. She helped reset each team member’s roles and expectations while also providing great feedback to me as broker. With a well-built team, Irene helped me implement a Daily Success Plan. Her training and coaching helped us forge stronger and deeper relationships with our agents and clients. With this came scripts to use in our new ways of doing business that overall greatly improved new lead generation.
I would like to say that Irene is truly a talented individual. The fact that she was a mortgage broker prior to becoming a coach gave me the confidence that her advice was based on real world experience. This allowed us to trust her and the system she trained us on to implement. I now count Irene as a personal friend. She genuinely cares and it shows in every action she takes."
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RYAN STACKHOUSE
THE RYAN STACKHOUSE MORTGAGE TEAM
NASHVILLE, TN
“I coached with Irene for a little over two years and I’ve never worked with a more empathetic, caring, and committed Coach ever. Hands-down, Irene is the best at reminding anyone why they are working hard and doing what they do. She is so great at keeping the “Why” front and center and pushing us to new levels. She has a deep knowledge of systems, team structure, the roles that mortgage professionals play from her many years in the business, and she has a heart for families and keeping work and life in balance. I will forever be grateful to Irene and consider her a wonderful friend.”
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BRIAN KIMBALL
WATERSTONE MORTGAGE
IRVINE, CA
"Irene really helped me get my mindset in the right place, dial in my scripts and train and lead my team better than I have ever been able to before on my own! Irene has a real knack for training, scripting, mindset and motivation and it shines through in everything she does and in everyone she interacts with. I give Irene and her training company my high recommendation as she has helped to transform my business and she can for you, too!"
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KELLI STROTT
UNIVERSAL LENDING
LAKEWOOD, CO
“When I think of Irene Duford – I think of a bright, beautiful light. I am so grateful I am that Irene and I were brought together. Irene made such a positive impact in my life. I went into this experience as a self-doubter with a ton of negative self-talk. With Irene’s coaching, I have learned to set big goals, follow through, and to give myself the important self-talk that tells me “I can do whatever I set my mind to.” Not only is Irene a great coach and mentor – she is an amazing friend.”
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JASON SCHILLER
FIRST BANK FINANCIAL CENTRE
BROOKFIELD, WI
"Training and coaching with Irene will change your life both professionally and personally. Her knowledge of Self Talk will forever change how you view challenging situations. I used Self Talk professionally to give me the confidence to cold call realtors for coffee and lunch appointments. I personally used Self Talk to quit a 25 year Smoking habit cold turkey! She knows her stuff and knows just how to motivate you to do your best."
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HENRY WILKES
WILKES MORTGAGE GROUP
LOS ANGELES, CA
"When I met my coach/mentor/lifelong friend Irene Duford, I had a less than perfect personal and business life. After joining her mastermind group of Top Producers, I learned that self-doubt, procrastination and fear of failure are things that all people go through. I was so pumped up after we first met. I knew that success was around the corner. Gradually my life would change. Before I could make my business great, I had to clean up my personal life and change my bad habits. I then, met my future wife. It was a constant tug of war to follow the path and recondition my mind to expect more. Setting standards not only in business but my personal life made my circle smaller, but made me much happier. Irene’s love, care and support paved the way for me to help hundreds of people achieve their goal of home ownership. Simply put, three acts of kindness to one person helped change the lives of hundreds. That’s powerful."
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PAT CANNONE
PERL MORTGAGE
SCHAUMBURG, IL
"If I could give Irene more than FIVE stars I would. I have worked with Irene Duford as my Mortgage Coach. She genuinely cares about each and every one of her Loan Officers. Irene always takes the time to listen, and together we developed a game plan to achieve the goals that I have set for myself. Each of us are different with our own set of strengths along with areas that we might need improvement on. With Irene’s help, she helped me stay on task. Irene kept me accountable through my daily accountability texts. She encourages me and pushes me to excel. Our coaching sessions are always productive, reviewing the previous tasks that were set, reviewing my successes, along with offering suggestions for improving upon the areas that I might have fallen short on. My business has seen a marked improvement since I started working with Irene. If you are looking for a Coach who will motivate you, keep you on task, offer encouragement and push you to achieve the greatness that is already within you, then you need to work with Irene!"
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ENRIQUE BRAUNSCHWEIGER
FIRST WEST FINANCIAL
LA QUINTA, CA
"I was a loan officer for over a decade when I first Met Irene. You could say that like most Loan Officers, I was set in my ways. Change does not come easy to me. Working with her one on one was a game changer. What I learned to set up my team differently and organize my day has been crucial to step up to a new level of production. For a long time, I was a one man show, but working with Irene has helped me delegate a lot of my responsibilities to my team, and focus on money making activities, making my relationships with agents stronger and establishing new sources of business. I was also able to roll out a way to communicate with my past client database and create additional sources of loans from my previous buyers and borrowers. I cannot say enough about the impact Irene has had in my business and as a result of it, in my personal life as well."
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ADRIANA BATES
BATES MORTGAGE GROUP
“After a career as a mortgage originator for 4 years- forging my own way with no guidance, I knew that in order to increase my business production without sacrificing my family life I would need help. Through the Mortgage Marketing Animals, I was introduced to Irene. Not only did she implement the systems and accountability for daily/weekly/monthly/yearly tasks to increase my production, BUT- she helped me learn my true self-worth. Her coaching style is second to none, with a balance of tough love and self-talk exercises, I was able to jump from closing 10 units/month to 20+! She has helped me grow as an originator, spouse and mother- for that, I am forever grateful.”
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BRENT VANDERGRIEND
FAIRWAY INDEPENDENT MORTGAGE
SIOUX FALLS, SD
"Irene helped me tremendously over the past couple of years. She is an expert when it comes to team structure and self talk. I had a mental block on certain strategies and tended to over-think a lot of things. Irene is good at keeping things simple and setting up a plan to help you succeed! I highly recommend Irene for anything related to coaching and training in the mortgage industry!"
LINDA SHINPAUGH
INTEGRITY MORTGAGE GROUP
LAKE MARY, FLORIDA
"Irene is a wealth of knowledge. She was always there with a kind word when I needed it or a push in the right direction. She understands how important it is to have systems and processes in place so that the entire mortgage process flows smoothly and helped me stay focused on putting those in place. My branch is now set up properly and growth will be much easier."
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TYRELL HOBBS
ACADEMY MORTGAGE
REDMOND, OREGON
"Irene is an amazing Coach, friend and mentor. She has helped me grow my business substantially. She has guided me in my life personally and in business. I am lucky that she has so many amazing traits. Her attention to detail, knowledge of the industry and guidance is like no other. I will, and have recommended her to colleagues for coaching and training as well."
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KYLE BRADLEY
FIRST OKLAHOMA BANK
TULSA, OKLAHOMA
"CONGRATS! If Irene Duford is involved in your life and business, you are blessed. The “behind” the scenes “thinking” with your DISC and emotional language that she teaches is a game changer. Your relationships in business, as well as personal, will flourish with her ninja relationship knowledge in approaching your network. Enjoy your time with Irene, you’re in great hands!"
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